Five options, each a different layout. Pick one number and use that option's banner, headline and Featured tile together. Every option points people to the free training you've already filmed, The $40K Month Roadmap, with one keyword: “ROADMAP”. Each banner is also shown at phone size so you can see it reads.
Every banner and Featured tile, full size, ready to upload.
I help ex-corporate leaders build $30-40K a month businesses | Clients from Amazon, EY, Deloitte, KFC, BCG and Cisco | Ex-Head of Commercial Finance | DM "ROADMAP"
Ex-Head of Finance helping fractionals hit $30K months | Clients in 13 countries | Mum of 2 | DM "ROADMAP" for my free training
Business mentor for ex-corporate fractionals and consultants | From referrals to $30-40K months | Ex-Head of Commercial Finance, 15 yrs | DM "ROADMAP"
I help fractional execs get off referrals, onto $30K months | Client: $3K to $25K a month in 4 months | Ex-Fin Director | Mum of 2 | DM "ROADMAP"
From $17K EY auditor to a multi 6-figure business of my own | Now I help ex-corporates do the same | Clients in 13 countries | DM "ROADMAP"
On YouTube as “LinkedIn for High-Ticket Consultants: Build a $40k/Mth Engine (My System. No Secrets)”, and on your homepage under “Start with this free video training”. Inside: the 4 things every $30-40K/month consultant has locked in, why $10K to $30K isn't more of the same, the green, yellow and red self-check, why offers don't sell (it's almost nothing to do with price), and the client who went from $5K to $32K months in 5 months.
Send this to anyone who likes or comments on one of your posts, or anyone you've just connected with. Swap the highlighted bits for each person.
Hey [FIRST NAME] - I'm just about to head out the door to pick up the kids and thought I'd send this through to you quickly before I forget.
I saw you [liked / commented on] my post about [TOPIC] (or: thanks for connecting!), so I wanted to properly introduce myself.
I'm Ana. I spent 15 years in corporate finance, most recently as Head of Commercial Finance, and now I help ex-senior corporates who've gone fractional, consulting or coaching get off referrals and onto consistent $30-40K months.
I took a look at your profile, and you reminded me of [CLIENT NAME] I was just on a call with.
[RESULT: e.g. fractional CMO, went from $3K to $25K a month in 4 months].
The reason it works so well is because we build it in the right order: positioning first, then the offer and pricing, then the LinkedIn profile, then outreach, content and conversion. One change in outreach volume alone took one business from $20K to six figures in profit.
It's taken me 15 years of pricing and commercial work, plus clients in 13 countries, to really dial this in.
And right now, I've got an offer where [THE OFFER].
As you can imagine, the "just wing it" advice isn't a big fan of us haha. But I don't mind, the more people who build this properly, the better.
Anyway, I really gotta get the kids or they'll be late for [ACTIVITY].
I'd be happy to walk you through how it works? I've got [TIME 1] or [TIME 2] free tomorrow?
If not, no biggie at all. Happy to just send you my free $40K Month Roadmap training instead.
Nice to meet you!
Cheers,
Ana
Your free training is the first step. The workshop is the next one. Send these to people on your list, one message at a time, and stop after three. Swap the highlighted bits before you send.
The exact order Pedro built his business in, so you can see what to fix first to get off referrals and onto $30-40K months.
On Zoom, 75 minutes · a small room of [SEATS] ex-corporate fractionals and consultants · {Day + date}
Pedro is a fractional CMO in Australia who went from $3K to $25K a month in 4 months ("I am over committed big time. Your fault."). He's exactly who you're inviting. For revenue and commercial people, use Lauren ($5K → $30K a month in 5 months). For ops people, use Sylvie (fractional COO in the UK, consistent £10k months).
If you've chatted with them before, open with: "Hey {First}, I remember we were chatting about [X] at [WHERE]." Then carry on with the invite. [SQUARE BRACKETS] = you fill it in. {Curly brackets} = fills in automatically.
Hey {First name}, I know this is a bit random.
I'm hosting a small workshop on Zoom for ex-corporate fractionals on {Day + date}, walking through exactly how Pedro, a fractional CMO, went from $3K to $25K a month in 4 months.
Would you like to come?
Hey {First name}, I know this is a bit random.
I'm hosting a small workshop on Zoom for ex-corporate consultants on {Day + date}, walking through exactly how Lauren, a revenue growth partner, went from $5K to $30K a month in 5 months.
Would you like to come?
Hey {First name}, I know this is a bit random.
I'm hosting a small workshop on Zoom for ex-corporate fractionals on {Day + date}, walking through exactly how Sylvie, a fractional COO in the UK, got to consistent £10k months.
Would you like to come?
Hey Michelle, I saw your post about going fractional after 12 years in marketing at Deloitte.
I'm hosting a small workshop on Zoom for ex-corporate fractionals on Thursday 22 October, walking through exactly how Pedro, a fractional CMO, went from $3K to $25K a month in 4 months.
Would you like to come?
Hey {First name}, I was chatting to a fractional [ROLE, e.g. CFO who left a big 4 firm last year] who's stuck on [PROBLEM], and it reminded me to reach back out.
Keen to come?
Hey {First name}, I swear this is my last message haha.
It'll be a room of [SEATS] ex-corporate fractionals and consultants on {Day + date}, and we'll go deep on the build order: positioning first, then the offer and pricing, then everything else.
If you'd like a seat, you can book here: [LINK]
Once I see you've booked, I'll give you a quick call so I can hear what you'd most like to get out of it and run you through who else will be in the room.
And if you're snowed under, no biggie, just let me know and I'll reach out for the next one.
Awesome, we'd love to have you there! Here's the link: [LINK]
Do you have 5 minutes at [TIME] or [TIME] today? I'd love to run you through who else is coming.
Subject: Your private invite: ex-corporate fractionals workshop, {Day + date}
Hi {First name},
I'm hosting a small workshop on Zoom for ex-corporate fractionals on {Day + date}, walking through exactly how Pedro, a fractional CMO, went from $3K to $25K a month in 4 months.
Would you like to come?
Ana
Subject: Re: Your private invite
Hi {First name},
I was chatting to a fractional [ROLE] who's stuck on [PROBLEM], and it reminded me to reach back out.
Keen to come?
Ana
Subject: Last one from me
Hi {First name},
I swear this is my last email about it.
It'll be a room of [SEATS] ex-corporate fractionals and consultants on {Day + date}, and we'll go deep on the build order: positioning first, then the offer and pricing, then everything else.
If you'd like a seat, you can book here: [LINK]
Once I see you've booked, I'll give you a quick call so I can hear what you'd most like to get out of it.
And if you're snowed under, just let me know and I'll reach out for the next one.
Ana
Marketing people (fractional CMOs, brand and marketing consultants): the Pedro invite. Revenue, sales and commercial people: the Lauren invite. Ops people (fractional COOs, ops consultants): the Sylvie invite. Finance people: the Pedro invite works, or open with your own story ("I was Head of Commercial Finance for 15 years…").
{Company}: where they came from. "…for ex-corporates like you who've left Deloitte…" (example).
Their role: "…for fractional CFOs…" instead of "fractionals" when you know their role.
A shared connection: "Hey {First}, Pedro mentioned you'd just gone out on your own." Only if it's true.
A past chat: "Hey {First}, I remember we were chatting about pricing after my LinkedIn live."
Their recent post: "Hey {First}, I saw your post about landing your first retainer." Then the invite.
Stuck at $8-15K months, all from referrals.
The pipeline dries up every time the referrals do.
Pricing that doesn't match 15 years of senior experience ("you didn't leave a senior salary to make a few thousand a month").